The leading lifestyle
agency in Spain
Idonea is the leading agency with a decade of experience in the world of lifestyle communications, standing out for its deep connection with the latest trends and an impeccable level of professionalism.
Sierra Blanca Estates
Sierra Blanca Estates bring 34 years of experience and a reputation for excellence to the luxury residential sector of Marbella.
Casa Salesas
Located in the heart of the area known as Soho Madrid, specifically at number 6 on Fernando VI street, Casa Salesas opens its doors as a restaurant and meeting point created by and for the neighborhood.
The Madrid EDITION
Edition Hotels is an icon of luxury boutique hotels. Conceived by entrepreneur and hotelier Ian Schrager – founder of Studio 54 – the hotel brand has become one of the most revered and acclaimed in the world.
TUMI
TUMI, designing and producing essential accessories for travel and business since 1975, has become a leading global brand that travelers fully trust.
New Balance
They represent something bigger than just sneakers. They represent those who are driven by their passions. They elevate sports. They do what’s right for people and the planet. They drive meaningful change in communities around the world.
TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer, is a luxury watch brand that is part of LVMH, the world’s leading luxury group.
Marriott International
Inspired by the hospitality expertise of a global brand, this portfolio encompasses the most exclusive brands that the American company owns in the most privileged corners of the planet.
Castellana 8
Castellana 8 emerges as the new epicenter of entertainment in Madrid, blending the essence of the authentic Music Hall with a renewed modernist elegance.
About us
We are passionate about discovering new projects and sharing them with the rest of the world.
This passion drives us to navigate the world of lifestyle communications in an exceptional way, working closely with traditional and digital media, as well as with influencers and opinion leaders.
Pelayo
Pintado
CEO
After an initial exposure to the world of marketing at L’Oréal, he trained at several national and international communication agencies. In 2014, he founded Idónea Comunicación.
Guadalupe
García
GENERAL
MANAGER
A media expert, before joining Idónea as a partner, she commercially managed several publications within the Spain Media group. Additionally, she has worked at the Hearst Group and other press agencies.
“In ten years, PR and Communications has changed in every aspect. The channels, the players, the content, and the formats. The options have multiplied. Ten years ago, Communication Agencies based their strategies on a close relationship with the media and creating experiences through events. Today, we talk about the power of influence on social media, artificially created content, and the absence of barriers between advertising and communication.”
— Pelayo Pintado, CEO
Services
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At Idónea, we expertly manage the communication strategy for all our clients, ensuring their objectives are met through organized and effective content strategies. Our agency, supported by diverse account teams, creates comprehensive plans for both annual and project-specific needs.
We oversee the writing and distribution of press releases, develop press kits, and craft brand introduction letters. Additionally, we design flash news and newsletters that reflect each client’s unique image.
Our in-house showroom displays products to the press, stylists, and influencers, while we also cultivate personal relationships with the media, addressing their needs and generating opportunities for media coverage.
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We manage brand communication through our clients’ social media channels, crafting strategies that leverage their digital profiles. Our services include content scheduling, visual format creation, and leading consumer communication.
By integrating traditional communication with social media, we provide a comprehensive 360-degree approach that boosts each brand’s visibility and positioning. We handle social media profile activation, content creation and scheduling, audience monitoring, and results analysis.
A well-crafted social media plan is crucial for effectively conveying your brand’s values within the dynamic realm of social networks.
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We work closely with each client to fully understand their mission and business style, allowing us to craft authentic public relations strategies.
We facilitate direct interactions between the media and our clients through organized meals, events, and meetings, aimed at enhancing project visibility among press and influencers.
By prioritizing personal, face-to-face relationships, we ensure that we connect each brand with the most suitable profiles in all areas of communication.
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We develop comprehensive digital marketing strategies with a multi-channel online approach to enhance your business’s visibility and relevance.
Using our expertise in lifestyle communication, we provide creative, aligned digital solutions, including web design (front-end & back-end), eCommerce, UX/UI, SEO (audits, link building, keywords), content marketing, lead generation (sales funnels, CRM integration), Google Ads, landing pages, and analytics.
Our goal is to optimize every aspect of your digital presence for maximum impact.
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Events have become a crucial communication tool for any brand. At Idónea, we view each project as an essential means to reach our clients’ target audiences. To achieve this, we handle the entire process: from gathering the brief and developing the concept and value proposition, to identifying market alliances, and finally, managing the comprehensive development and execution of the event.
We specialize in inaugurations, product launches, press calls, press conferences, and restaurant openings. Whether corporate, experiential, or showroom events, we help you create unique and impressive experiences.
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At Idónea Comunicación, we take pleasure in working with brands in their entirety, adding value to every step of the creative process, from development and design to branding. We thoroughly enjoy every aspect of consulting and brand creation, including naming, packaging, graphic design, art, and creativity.
